When we think of hearing aids, we're more likely to picture our ninety-year-old grandmother than a half-naked girl with full-on tattoo sleeves. But one company in New Zealand is trying to change that perception.

Is Widex targeting a younger audience? Are they trying to reach the seniors with sex? The jury is—sadly—still out on this one...but these ads are almost enough to make us wish want to lose our hearing. Well, these ads, plus sign language (we think it's really interesting).

· Widex (widex.co.nz)
· The sleaziest...hearing aid ads you'll ever see. (copyranter.blogspot.com)

Send an email to Lux Alptraum, the author of this post, at lux@fleshbot.com.