We're so used to American condom ads approaching the topic of safer sex through (often sophomoric) humor that it's actually a little strange to see an ad that's upfront about what they're actually selling.

After all the pigs and dancing condoms, we'd almost forgotten that the whole point of buying condoms is so you can have good, worry-free sex. Thank you, Lifestyles, for not being afraid to put the sexy back in safer sex. Man, it's like we're living in Europe or something.

· Lifestyles SKYN (lifestyles.com)

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