Her mother may have wielded some serious weapons in her day, but Lydia Hearst-Shaw has her own way of sending her greetings to the people: she's now the new face for fancy underpants maker Myla. In fact, she does such a good job of extending brand awareness that we haven't been this excited about lingerie since, well, yesterday! (Or at least since Maggie Gyllenhaal got all dolled up in Agent Provocateur. We do have a hard time keeping these things straight sometimes.) Gallery after the jump.

. . .

· Myla (myla.com)

Send an email to Lux Alptraum, the author of this post, at lux@fleshbot.com.