By Dashiell Bennett, 10:55 AM on Mon Aug 4 2008, 3,257 views (Edit, to draft, Top, Slurp)

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Using creative and visually stimulating marketing practices to sell your latex clothing is all the rage these days—but did you know that this practice has been around for years? Decades, even! A curious fetishist has uncovered an old catalog dating from (defunct?) Canadian fashion outlet Inn Skin, dating back to what looks like the late 1970s and shot in what looks like our parents' rec room. It's safe to say that the latex fetishist of that era may have found themselves severely disappointed in the styles of the time. A loose flowing latex bikini is probably not what they have in mind when you think of that fabric—but then again those full-length pajamas look mighty comfortable. Check out a few more pages below and you'll see the one thing that hasn't changed—flashy advertising and some hilariously dated pictures can sell anything!

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· INN-SKIN: Latex Fashion from the 70'ties! (full catalog @ lustlovelatex.com)

Previously: Rubber 55: Latex Goes Viral