By Dashiell Bennett, 12:25 PM on Mon Jun 2 2008, 0 views (Edit, to draft, Slurp)

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A rigorous scientific study shows that when men are asked to choose between a small immediate gain or a larger future reward, they will make the impulsive, instantly gratifying choice—especially if they just held on to a bra or saw a woman running in a bikini. We don't really know what it all means, but it might explain why we spend so much of our income buying steak knives from TV commercials. (eurekalert.org)